The fitness icon, endurance athlete and Bollywood celebrity partners with kalories® to bring a new approach to functional nutrition and wellness to consumers across India.
Wellness doesn't always have to feel clinical, complicated or routine.
That is the thinking behind kalories® (Fun)ctional Dark Chocolates, a Hyderabad-based brand that is bringing functional nutrition into a format people genuinely enjoy: dark chocolate.
Now, the brand is taking that philosophy a step further with Milind Soman joining kalories® as the face of the brand.
Known for his association with fitness, endurance and active living, Milind Soman brings a natural alignment with kalories® and its vision of making wellness more enjoyable, accessible and relevant to modern lifestyles.
When Wellness Meets Something You Actually Enjoy
Functional nutrition has traditionally been associated with capsules, powders, tablets and other conventional supplement formats.
kalories® is approaching the category differently.
Its philosophy of “(Fun)ctional wellness” combines dark chocolate with carefully selected functional ingredients and nutrition-led formulations designed around contemporary lifestyle needs.
The brand's portfolio spans multiple areas of everyday wellness—from sports and energy to intimate wellness, women's wellness and daily nutrition.
The idea is simple: make purposeful nutrition easier and more enjoyable to incorporate into everyday life.
Why Milind Soman and kalories®?
Milind Soman's journey has long been associated with discipline, endurance and an active lifestyle. His association with kalories® brings these values together with the brand's ambition to create a more approachable category of functional chocolate.
The partnership will particularly support kalories®' Intimacy Chocolate portfolio while helping create more contemporary and open conversations around intimate wellness.
According to kalories® co-founders Ravikanth Palapati and Dr. Rakesh Gandla, the partnership represents an opportunity to take the concept of (Fun)ctional chocolate to a much wider audience across India.
Introducing Cysterly™: Women's Wellness, Reimagined Through Chocolate
The kalories® journey is also expanding into women's wellness with Cysterly™, a women's wellness chocolate developed around nutritional needs and lifestyle concerns associated with PCOS/PCOD and menstrual discomfort, including period cramps.
Cysterly™ brings carefully selected functional ingredients into a chocolate format rather than a conventional supplement format.
The goal is to create a wellness experience that is convenient, enjoyable and easier to incorporate into everyday routines, particularly for women navigating concerns associated with PCOS/PCOD and menstrual discomfort.
Beyond the product itself, kalories® hopes Cysterly™ can contribute to more open and approachable conversations around menstrual and hormonal health.
From Functional Chocolate to a Larger Wellness Platform
The Milind Soman partnership comes at an important stage in kalories®' growth.
As the brand expands its portfolio, kalories® plans to significantly increase its retail presence to 5,000+ partner outlets across India and is targeting ₹15 crore in revenue over the next 18 months.
The company is also strengthening its presence across retail, pharmacies, e-commerce and quick-commerce platforms, with a broader ambition of building an Indian (Fun)ctional wellness brand with global aspirations.
Exploring a New Category of (Fun)ctional Dark Chocolates
kalories®' growing portfolio reflects its attempt to bring purposeful nutrition into formats that feel less clinical and more enjoyable.
Its current and upcoming categories include:
- Sports & Energy: SuperKalories®, combining dark chocolate with spirulina-derived phycocyanin, maca, mung bean protein and L-citrulline malate.
- Vitamin C: SuperKalories® Orange, a 55% dark chocolate with candied orange peel and a natural fruit source of vitamin C.
- Intimate Wellness: kalories® Intimacy Chocolate, created around the concept of making intimate wellness more approachable and enjoyable.
- Women's Wellness: Cysterly™, developed around nutritional support for women dealing with lifestyle concerns associated with PCOS/PCOD and menstrual discomfort.
Together, these products represent the brand's larger philosophy: wellness can be functional without feeling clinical and nutrition can be something you look forward to.
Building the Future of (Fun)ctional Wellness
With Milind Soman joining the brand, an expanding product portfolio and a growing retail footprint, kalories® is positioning itself at the intersection of nutrition, wellness and everyday enjoyment.
The ambition goes beyond chocolate.
kalories® aims to create innovative chocolate-based nutrition formats across sports, energy, intimate wellness, women's wellness and daily nutrition, with the long-term goal of taking an Indian innovation-led wellness brand to global markets.
Because wellness doesn't have to be boring. It can be functional. It can be purposeful. And it can be fun.
